This course provides an understanding in using internet in digital marketing and achieving communication and marketing goals. Main themes are community management, social media, digital communication and digital strategy. This course links theory and practical business experiences through case studies and student´s own experiences and learning process.
- Opettaja: Kristiina Anttila
- Opettaja: Päivi Lohikoski
Kotiorganisaatio/hanke: Oulun yliopisto