With the help of responsibility communication, the organization informs its own personnel, external stakeholders and, of course, its customers about its responsible actions, products, and services. Well-planned responsibility communication based on real actions can improve competitiveness and the organization can stand out from its competitors. In this course, you will learn how to communicate responsible actions effectively. The central themes are the benefits of responsibility communication, effective communication, responsibility marketing, brands, stakeholder and crisis communication, as well as certification as a means of communication.
The course is suitable for various current and future tourism professionals (students, entrepreneurs, developers, employees, managers, decision-makers, etc.) and other parties interested in the topic. It requires basic understanding of responsible tourism, thus a prior completion of Introduction to Responsible Tourism or equivalent course is recommended. All non-Finnish-speakers residing in Finland, Finnish speakers interested in expanding their viewpoint internationally, and international students seeking Nordic examples are equally invited to take the course. The course is fully automatized and can be studied flexibly according to one's own schedule.
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- Teacher: Petra Blinnikka
- Teacher: Rositsa Röntynen