Micro-credential: Communication management
Part of pathway / module: Strategic leadership and quality management in TCLF sector / Leadership and communication in TCFL sector
EQF level: 4-7
ECTS credits: 1
Mode of delivery: Hybrid implementation: online learning with practical components
Learning methods and duration: Approximately 25 hours (6 hours e-learning, 2 hours face-to-face, 15 hours work-based learning, 2 hours assessment)
Assessment methods:
- Initial assessment (quiz)
- Formative assessment (quizzes, group works and activities)
- Summative assessment (projects and assignments)
General objective: The learner will be introduced to:
- Accurately determine when to apply external and internal communication for exchanging information and present a positive company image.
- Coordinate the flow of information within TCLF - company and to its stakeholders.
Enrollment:
Timing: 5 October - 31 December 2026
Responsible institution: Craft College Zagreb (Croatia)
Contact person, email: Valentina Marković / Craft College (Zagr VET) - vmarkovic@obrtnicko-uciliste.hr
Learning outcomes
Knowledge
After the completion of this module, learners will:
· Understand the principles and distinctions between internal and external communication and when each should be applied in a business context.
· Demonstrate knowledge of information flow processes within an organization and between the company and its stakeholders.
Skills
After the completion of this module, learners will be able to:
· Select and apply appropriate communication strategies to effectively exchange information and promote a positive company image.
· Organize and streamline information dissemination within the TCLF company and toward relevant stakeholders.
Competences
After the completion of this module, learners will:
· Coordinating the flow of information within the TCLF - company and to its stakeholders, and ensuring the efficiency and transparency of communication.
· Handling crisis communication effectively, including addressing employee concerns and public relations challenges.
· Promoting compliance with national and EU labour legislation and integrating ethical labour practices into organizational leadership and human resource strategies.
· Applying key principles of labour legislation, including workers’ rights, occupational health and safety, fair compensation, and non-discrimination, as essential components of responsible human resource management in the TCLF sector.

- Teacher
Jelena Bošnjak