Organizations do not operate in isolation. They are surrounded by stakeholders - employees, customers, communities, regulators, competitors, media, and many others - whose actions and expectations shape organizational success and survival. This course introduces students to the theory and practice of strategic stakeholder engagement: how organizations identify, understand, prioritize, and build productive relationships with the people and groups that matter most to them.
The course combines conceptual frameworks drawn from the frontiers of stakeholder research with applied cases from Finland, Europe, Latin America, North America, and the sports industry. Each session is structured around a central question, real-world examples, and hands-on activities that require students to think analytically, work collaboratively, and argue for their conclusions.
By the end of the course, students will be ready to conduct a stakeholder engagement analysis of any real organization - a skill directly applicable to careers in business, public management, sport, NGOs, consulting, and international institutions.
- Lärare
Manuel Egea