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Welcome to explore the fascinating world of business relationships!
On this brand new of the course you will familiarize yourself with different kinds of business relationships and their key dimensions
You learn to understand what is the role of business relationships as the primary arena for exchange between organizational buyers and sellers. You get to apply relevant frameworks and strategies to build, maintain, and terminate business relationships with diverse stakeholders. Also you learn, how to evaluate real-world cases of successful and unsuccessful business relationships.
Learning objectives
Upon successful completion of the course, you will be able to
- Define business relationships and their key dimensions.
- Understand the role of business relationships as the primary arena for exchange between organizational buyers and sellers.
- Apply relevant frameworks and strategies to build, maintain, and terminate business relationships with diverse stakeholders.
- Evaluate real-world cases of successful and unsuccessful business relationships.
Upon completion of the course, the following generic skills will also be developed
- Analytical, critical and creative thinking skills: you are able to apply relevant theories analytically and critically to business relationships and to understand the various challenges and tensions inherent in such relationships.
- Well-being and self-development skills: you are able to develop and apply self-management skills, such as scheduling and prioritizing studies, planning daily learning activities, managing time effectively, and adopting active learning strategies.
- Multidisciplinary and interdisciplinary skills: you are able to approach business relationships from multiple disciplinary and professional perspectives and to comprehend the potential tensions arising from these differing perspectives.
- Communication, interaction and digital skills: you are able to navigate online learning environments and apply digital and AI-related skills effectively in the learning process.
Course contents and structure
This course introduces the fundamental principles, challenges, and practices involved in building, maintaining, and ending business relationships.It consists of one introduction module and four learning modules. There is a module test you need to pass after each module.Topics include:- Introduction to B2B marketing
- Subjects, processes, dimensions and responsibilities of business relationships
- Customer relationships
- Supplier relationships
- Relationships with other partners
- Continuum from transactional exchange to long-term partnerships
- Value creation, coordination, trust, power and adaptations in business relationships
- Role-specific perspectives in managing B2B relationships
Schedule and completion
- The completion time for this course is 17.08.2026 - 25.10.2026.
- The course is implemented fully online and is based primarily on independent study including individual assignments.
NOTE:
- This course is the first, mandatory part of the 6 ECTS course Advanced Perspectives in Sustainable Business Relationships.
- The 2 ECTS MOOC must be completed before enrolling in the 4 ECTS on-campus course.
- Both components must be successfully completed in order to obtain the full 6 ECTS.
Scope and workload
- This is 2 ECTS MOOC course which means 56 hours of student work.
- The course consists of one introduction module and four learning modules.
- Introduction to B2B marketing
- Customer relationships
- Supplier relationships
- Relationship dynamics
- Each of the four learning modules comprises approximately 13.5 hours of student work.
Assessment
- To successfully complete the course, you must
- review the provided learning materials
- complete the assigned learning tasks, and
- pass the module test in each module
- Assessment scale: PASS/FAIL
Enrollment
- Enrolment time: 01.08.2026 00:00 - 30.09.2026 23:59
- Enroll to the course in Peppi or Tuudo
- Link to this MOOC implementation available in Moodle
- Opettaja
Ilkka Ojansivu